Winning a sizeable market share in the Middle East is a big part of FreshBerry Frozen Yogurt Cafe’s strategy – and they seem to be doing just that. Reports just released from parent company, Beautiful Brands International, show FreshBerry ended 2012 with 53 percent of the total market share of frozen yogurt stores in the GCC Middle Eastern countries and are slated to maintain that advantage in 2013.
Currently, there are 20 FreshBerry locations open in the GCC: four units in Bahrain, one unit in Kuwait, and 15 units in Saudi Arabia with six more stores slated to open this year. Both companies anticipate continued success for the brand and strong revenue growth due to the growing popularity of frozen yogurt in the Middle Eastern market, Rutkauskas said.
BBI set its highest sales mark to date in 2011, selling more than 370 franchises and master franchise agreements. The company is already on pace to upstage that number, with 200 franchise deals in the first quarter of 2012 alone.
The Big Salad, a chain of restaurants in Metro Detroit serving fresh, custom-made salads, healthy and hearty soups and a wide range of sumptuous sandwiches today announced the opening of its first of four planned Ann Arbor, Michigan locations and fifth restaurant overall in the Metro Detroit area.
With a homestyle touch and made from scratch, always fresh cuisine, The Soup Kitchen, based out of east Tennessee, is fast tracking development of its restaurant with a worldwide franchise deal. The restaurant, which serves homemade soups, salads, and sandwiches, has just inked an agreement with Beautiful Brands International to market and franchise the concept on a global scale.
“I’ve always considered myself a restaurant geek and worked in foodservice during and after college,” Bastian says. He also spent a lot of time making pizza at home, experimenting with dough recipes and different cooking methods. Bastian decided to take his hobby to the next level. He purchased a book about Neapolitan pizza and then constructed a wood-fired oven in his backyard from instructions he found on the Internet so he could test run pizza recipes for friends and family.